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Bonde can send branded delivery-update emails to customers when their shipment transitions status. Customers opt in from the tracking page, and emails match your tracking page’s branding automatically.

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How it works

When enabled, emails send automatically as the carrier reports each status change. Customers only receive emails for the specific order they opted in to — there’s no marketing list.
EmailWhen it sends
In transitFirst real carrier scan (not just a shipping label)
Out for deliveryCarrier is out for delivery
DeliveredPackage has been delivered
ExceptionDelivery failure, delay, or attempted delivery
ReturnedPackage returned to sender

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Before you start

Delivery update emails depend on three setup steps. The Bonde app shows warnings in the builder until all three are done.
1

Verify a sending domain

Go to Emails > Settings and verify your sending domain. If you’ve already set this up for subscription emails, you’re done — the same domain is used for delivery update emails.
2

Configure a default sender

In Emails > Settings, set a From name (e.g., “Acme Store”) and From email (must use your verified domain).
3

Activate at least one template

Open the builder at Tracking > Email updates and turn on the Active toggle for at least one status template.

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Setting up templates

1

Open the builder

In the Bonde app, go to Tracking and click Email updates in the top-right.You’ll see five tabs — one per delivery status. Each tab has its own template, so you can tailor the copy for “in transit” versus “delivered” separately.
2

Edit a template

Click a status tab (e.g., Out for delivery). Edit the Subject line and Preheader, then use the Add block… menu to add blocks, or edit the existing blocks. Use the up/down arrows to reorder, or Remove to delete.
3

Activate the template

Toggle Active on, then click Save. Customers who opt in will now receive this email when the status changes.
4

Send yourself a test

Scroll to Send test email, enter your email address, and click Send test. Test emails use sample order data and arrive with [TEST] prefixed to the subject line.

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Block types

Status banner

Headline + body copy with the order number, customer name, ETA, and tracking details. Usually the first block in every template.

Order items

List of items in this shipment with thumbnails, quantity, variant, and optional price.

Rich text

A paragraph with variable substitution, bold, italic, and line breaks.

Button

A call-to-action button linking to the tracking page or a custom URL.

Marketing card

Image + title + subtitle + link, for banners and promotions.

Shop again

Product recommendations drawn from active Order tracking upsells. Great for delivered emails.

Divider

Horizontal line for visual separation.

Spacer

Empty vertical space.
The email footer (your business address + unsubscribe link) is added automatically — you don’t need to add a block for it.

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Variables

Use these in the subject line, preheader, or any text field. Wrap each variable in double curly braces, for example {{ customer.first_name }}.
VariableWhat it shows
customer.first_nameThe customer’s first name
customer.last_nameThe customer’s last name
customer.full_nameFull name, with a fallback of “there”
customer.emailThe customer’s email
order.nameOrder number, e.g., #1042
order.processed_dateWhen the order was placed
tracking.statusHuman-readable status, e.g., “On its way”
tracking.carrierCarrier name
tracking.numberTracking number
tracking.urlCarrier tracking URL (falls back to your tracking page)
tracking.etaEstimated delivery date
shop.nameYour store name
Missing variables render as empty strings — they never show as undefined or break the email.

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Branding

Delivery update emails inherit their logo, colors, and typography from your default tracking page. To change how emails look:
1

Open your default tracking page

Go to Tracking and open the page marked as default.
2

Edit the theme

Use the theme editor to set your logo, brand colors, and typography.
3

Save

Your changes apply to every delivery update email. There’s no separate email theme to configure.

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Collecting opt-ins

Customers opt in from the tracking page using the Subscribe to updates block.
1

Open your tracking page

Go to Tracking and open the page you want to add email signup to.
2

Enable the email channel

Select the Subscribe to updates block. Under Channels, tick Email.
3

Customize the input labels (optional)

With both Email and SMS channels enabled, customers see a segmented Email/Text picker. You can set per-channel placeholder text and button labels.
4

Save the page

Click Save. Customers visiting the tracking page will now see the email signup form.
The email input pre-fills with the order’s customer email so most customers only need to click Sign up. Each opt-in is scoped to one fulfillment — a customer signing up on Order #1042 won’t get emails about their next order unless they opt in there too.

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Unsubscribing

Every email includes an unsubscribe link in the footer. Clicking it immediately stops further emails for that order. Customers can also resubscribe by submitting the form on the tracking page again.

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Troubleshooting

Emails aren’t sending
  • Check that your domain is verified in Emails > Settings
  • Check that the template for that status has Active turned on
  • Make sure the customer submitted the Subscribe to updates form and picked the Email channel
A customer says they unsubscribed but still got an email
  • Delivery update opt-ins are per-order. If the customer placed another order and opted in again, that’s a new subscription.
Variables aren’t replacing
  • Variable names are case-sensitive — check spelling
  • Make sure you’re using double curly braces: {{ variable }}
The email doesn’t match my tracking page branding
  • Emails inherit the theme from your default tracking page. If you have multiple tracking pages, the default one is the source of truth for email styling.
If you need help, reach out via our chat widget or email us at hello@conspireagency.com.